Today, a company’s website is among if not the most important marketing tool out there. Without it, businesses can say “Goodbye” to an entire market of potential clients before they even had a chance to say “Hello.” When it comes to real estate having a website that is both up-to-date and reliable is absolutely necessary in order to be taken seriously, and found by potential clients. But with hundreds of thousands of websites out there, how can you make yours stand out? How can you avoid falling into the cookie-cutter trap and have a website that is both professional and creative?
Here are 5 creative ways to make your real estate website stand out from the crowd
Avoid Using a Standard Layout or Template
This tip is not the easiest, especially if you are unfamiliar with the world of coding and website design. However, if it is possible for you to take some additional time to learn it, know someone that can code, or are in a position to hire a professional, avoiding the standard layouts and templates is ideal. By doing this, you avoid having your website become one of many with the same format, color combinations, and quirks.
Although many web builders like http://www.wordpress.com do provide a fair bit of flexibility when it comes to using a premade template, if you are able to start from scratch and create your own, you will be able to create a site that stands out from the rest.
Avoid Using Stock Photos
When designing a website, it is easy to use stock photos from either the web builder or that you find online, however, these photos are stock for a reason. Generally, these photos are not really saying anything and fail to add a personal touch to your site, they simply fill space and help to optimize your site. For this reason, whenever possible, try taking your own photos, whether, of the houses that you are listing, your team, your office, or you’re the community that you work in. This will show anyone that visits your site that you are willing to go the extra mile to ensure that anything with your name on it stands apart, and above the competitors.
Keep Your Content Up-to-Date and Relevant
There is nothing worse than checking out a realtor's website and seeing listings that have not been updated. Your job is to help your clients buy and sell houses – make sure that the houses that you are currently representing are on your website.
Additionally, show your prospective clients that you know what you are talking about when it comes to your local real estate market. Many real estate agents will do this through their blog, having new posts once a week or once every other week on varying topics, one of which is usually their local real estate market. If you want to stand out from that crowd, why not have an actual page that is updated regularly with nothing but information and links to articles that provide insight into the real estate market?
One of the best things about a real estate website is that there is so much opportunity to add multi-media. Whether you post virtual tours of the properties that you are selling, slideshows, personal vlogs about how you and your company prepare for an open house, real estate provides so much diverse and create ways to add media to your website.
By doing this you will not only be creating a website that stands apart from so many other sites out there that are primarily text based, but you will also be making your website more SEO friendly, allowing your site to appear higher on search engines.
Show Some Personality
If you are designing a professional real estate website for yourself and your personal brand, why wouldn’t you make it personal? Provide visitors with a brief biography of yourself and what led you to where you are now in your career, talk about how long you have been living/working in your community and what you love about it.
Personality can be shown through design as well, do you love old school video games or black and white movies? Why not show that either in your coloring or layout. Of course, you want to keep your website professional, but by adding a bit of personality to it you are not only making your site unique but also showing a bit of who you are as a person.
For a lot of people, before signing anything with a real estate agent, they need to feel confident in the agent and have a level of trust that they (the agent) will do everything that they can to help them throughout the upcoming transition.