When first starting your real estate career, the idea of competing with already well-established real estate professionals can be intimidating. However, it doesn’t have to be. By taking the proper steps when beginning your career, you can set yourself up on the right path.
Start with a Plan
One of the most attractive features of a real estate career is freedom. However, freedom is also one of the most common reasons that one’s real estate career might not get off the ground. That is why it is so utterly important that you set specific goals. A detailed way of doing this is to have both long and short-term goals along with action steps for achieving them. This can include everything from obtaining two new listings to developing an online lead-generating strategy. The primary purpose of your daily plan is to provide a detailed guide that will lead you to success while also helping you avoid costly and lengthy detours along the way.
Understand the Value of Education – and Embrace It!
As you take the first steps in your real estate career, there will be a number of continuing education courses that you have to complete in order to keep your real estate license current. Although these can seem boring and a waste of time, try to remember that they are required for a reason. Try to keep in mind that any education that you can receive that could assist you in reaching your career goals should be embraced and valued.
Figure Out Your Niche
As with most careers, is easy to become intimidated and overwhelmed with all of the possibilities and options within that field. A great way to avoid this trap is to take some time and figure out where your passions, interests, and skills meet with your career. This will ultimately lead you to your niche. Your niche is the specific audience that you should target. There are owners of condos, beach front properties, and suburban communities. By figuring out what your niche is, you will be able to streamline your marketing towards that specific audience, saving you both time and money.
Use Social Media for Marketing and Networking
Relationships are key to your success. And in today’s real estate game, those relationships are often initiated through social media websites such as Facebook or LinkedIn. Please do not misunderstand, it is still absolutely necessary to network with potential prospects, clients, and customers through a face-to-face environment – the reality is that social networks are now a must-have tool for any successful real estate agent. When used properly, social media can help both your client list and your reputation grow. It is absolutely paramount for novice real estate agents to spend some time each day connecting with their social media community. This will provide the opportunity to share valuable content, and utilize strategies to convert these individuals to viable leads.
Remember to Always be Professional
This is without a doubt one of the most important tips for any new real estate agent and a tip that impacts everything you do each and every day of your real estate career – always practice professionalism. Do what you say you are going to do. Remember to call people back and to answer emails in a timely, informative and polite manner. Go out of your way to ensure that any and all problems are addressed head-on and make sure that you accept responsibility for any mistakes that you make - and correct those issues immediately. Practicing professionalism means that even when things don’t go your way, the way you respond can be the difference between losing a client or gaining a handful of referrals.
Yes, beginning a career in real estate can be intimidating and overwhelming at times. However, by keeping these 5 tips in mind, you can set yourself up to be on the path for a long and successful career.