Real Realtors 006 | Ron Mintz, Regional VP at Golden Gate Sothebys Realty

Today, we spoke with Ron Mintz, Regional Vice-President of Golden Gate Sothebys International Realty. Licensed for almost 30 years, Ron got started in property management before transitioning to real estate. He now oversees 7 offices around the Bay Area, managing 200 employees. He also was president of the Contra Costa Country Association of Realtors this past year. Today for our weekly enstallment of Real Realtors, I pick his brain for tips on managing an office or realty team, marketing and get his take on the current upward trend of Bay Area housing costs. Website (

Managing tips

  • What agents do wrong
  • Seriousness of the business
  • New Agent advice
  • Accountability and confidence

Managing Real Estate Teams

  • Advantages vs. disadvantages

Marketing tips

  • Utilize what your company has to offer
  • Not about you
  • Sending cards
  • What people notice

Affiliation with Contra Costa County Association of Realtors

  • Time as president vs. board member
  • Challenges

Current Housing Crisis in California

  • 80,000 new homes a year, 180,000 people moving to CA a year
  • Various regulations
  • Taxation
  • State legislation
  • Baby Boomers and Millennials impact

Office locations



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